• Candy @ Breathe

Cassettes: Ferric, Metal, Chrome.

Nostalgia has always been a trend, people always like retro or iconic and the cassette tape fulfils that criteria. 2004 was the last year of significant cassette sales, but recently and since the 40th anniversary of the Sony Walkman in 2019, cassette sales have been on the rise. Artists, such as Robbie Williams, Kylie Minogue and Madonna, have all seen sales on cassettes help them achieve higher chart status.

In 2018, CD and vinyl sales accounted for £177m and £57m respectively. Cassette sales did not register, with less than 1% of the market, but 2019 saw the biggest annual cassette sales for 15 years.

Rob Crutchley of the BPI said: “The continuing growth in demand for albums on vinyl and even cassette, now boosted by a new generation of artists such as Billie Eilish and Lewis Capaldi alongside more established heritage acts such as Queen, underlines the enduring appeal of analogue alongside streaming and CD, and the fact there is still a strong core of fans who also value the opportunity to acquire, own or gift recorded music on physical format”.

Cassette sales by calendar year since 2004

Sales remain small in the context of the overall music market according to music industry trade body the BPI, representing a miniscule 0.2% of albums sold in the UK this year. However, sales are on a slight increase, up 112% year on year.

Notable releases coming on cassette this year (2020)-

01 May: Sam Smith - "To Die For" (Capitol) 15 May: Jonas Brothers - "X" (Republic) June: Jonas Brothers - "What a Man Gotta Do" (Republic) 22 June: Bastille - "Other People's Heartache, Pt. 4" (Virgin) 28 Aug: Texas - "Hi" (BMG) 04 Sep: Celeste - "Celeste" [Polydor]

At Breathe Music Online we have a large amount of cassette styles available, digitally or pad printed and with the shells themselves available in lots of different colours. Email us now if you want more information for your next release.

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Breathe Music Online employees have over 25 years’ experience in music manufacturing, pressing vinyl records since the vinyl pressing heyday, when the UK had lots of pressing plants and being at the forefront of CD, DVD and Blu-ray disc manufacturing. You name a type of product and we’ve probably made it, not always through Breathe, but over the years we’ve made every colour of vinyl, every special effect vinyl, all types of CDs and packed them into sleeves, boxes, book-packs, rigid plastic boxes etc. etc..


We’ve also been heavily involved in research on many projects for both customers and manufacturers and even now, in 2020, we are making vinyl on behalf of other vinyl plants which use our experience, and supply chain, to make things they can’t press themselves, both in the UK and the USA.

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